Google Adwords

Google AdWords, now known as Google Ads, is an online advertising platform that enables businesses to create and run ads on Google's search engine and other Google properties. With Google Ads, businesses can target specific keywords and geographic locations to reach a relevant audience and drive traffic to their website.

Google Ads offers a range of ad formats, including search ads, display ads, video ads, and more. By using Google Ads, businesses can reach a wider audience, increase website traffic, and generate more leads and sales.

Here are the key steps involved in setting up a Google Ads campaign:

Keyword research:Identify the keywords and phrases that your target audience is searching for and that are relevant to your business.
Create ad groups: Organize your keywords into ad groups based on themes and create ads that are tailored to each group.
Set your budget: Determine how much you want to spend on your ad campaign and set your daily budget accordingly.
Create your ads: Create high-quality, engaging ads that include relevant keywords and a clear call-to-action.
Launch your campaign: Set your targeting options and launch your campaign.
Monitor and optimize: Monitor your campaign's performance, adjust your targeting and ad copy as needed, and continuously optimize your campaign for better results.