Facebook advertising refers to the practice of creating
and placing ads on Facebook's advertising platform to reach and
engage with a specific audience. Facebook advertising offers a range
of ad formats, including image ads, video ads, carousel ads, and sponsored posts.
Advertisers can target their ads based on a variety of factors,
including demographics, interests, behaviors, location, and more. Facebook also offers
a pixel tracking tool that allows advertisers to track user behavior on their website and
target ads to users who have previously engaged with their brand.